Master
the Art of
Branding
FRESH
PERSPECTIVES
SEMINAR
SERIES
Seminars + Topics
Available OnlineRead MoreUnderstand the value and evolution of sound in branding to unlock its full potential for your brand
Available OnlineRead MoreThis insight/strategy driven process is the secret behind our consistent gold winning work
Available OnlineRead More"Universe building" in branding means creating expansive, immersive brand ecosystems
Available OnlineRead MoreWhen all branding disciplines work together like a band, the sky's the limit
When the winds of change blow,
some people build walls,
others build windmills.
This is a pivotal moment in the history of branding, where the winds of change have blown open the doors of possibility. Through a mix of speakers, data/insights, case studies, IRL activations and guided discussion, our seminars curate the wisdom of world class thought leaders from marketing, branding and music in order to inspire your team and equip them for the future. By sharing new perspectives through a sonic lens, we help you reframe your own work and strategies in order to create brand universes, not cages. It's time for us all to build windmills, not walls.
Speakers + Guests
Hosted by Marco Vitali
Head of Strategy + Creative
@Sonic Lens Agency
(former Partner of Nile Rodgers)
Marco Vitali is a thought leader in sonic branding - a Juilliard grad, marketing MBA, and frequent speaker at conferences, universities and agencies. He has led several sonic agencies including a partnership with Nile Rodgers, has collaborated with music legends like RZA/Wu Tang, Q-Tip, Quincy Jones, Pete Rock, Aviici, Icona Pop, J. Geils, and John Lunn (Downton Abbey), has created sonic branding/strategies for clients like Coca-Cola, Chase, Avon, Colgate, and the only person in the world named both "Brand Strategist of the Year" and "Creative Director of the Year" by branding industry's top awards, Transform.
Jon Vonhala : Data-Driven Music Intelligence & Activation
@Crossfade Partners
(former EVP Digital Marketing @ Universal Music)
Jon is a former professional musician who led digital, sync, new tech, and brand partnerships at Universal Music Group's largest label group, then created Crossfade Partners to create value where culture meets tech meets brand, later joining a strategic partnership with Sonic Lens to bring the most cutting-edge music data/AI insights to the “Music Intelligence” process. He works with creators, advanced technology companies, and the music industry on growth & partnerships. He's obsessed with audience analytics and insights and has overseen hundreds of artist projects and activations.
Andy Ross: Hollywood Music Supervisor + Producer
@ Exit Strategy
Andy has negotiated licensing deals for over 2000 songs in over 150 films, TV shows and commercials spending around $7.5m on music in projects grossing more than $1.2B at the international box office.
In his role as music supervisor or executive music producer Andy has overseen the creation of over 60 original songs and cover recordings from the likes of Diane Warren, Dr John, Conor Oberst & Celine Dion.
Some noteworthy films Andy has supervised and Creative Directed include Whiplash, The Kings Speech, Drive, and Netflix’ El Chapo.
