Sonic Identity Systems
Your brand needs a language to speak across all touchpoints
Service Description
While the marketing industry still believes sonic branding = Intel's sonic logo, the world has changed drastically of these three decades. It has become entirely immersive and adaptive and digital, making sound more and more a part of any brand's relationship with the consumer. The sonic logo is proven to be a powerful tool for recall, linkage, and salience, but it is but a keystone in a much more complex and powerful branding system. This seminar explores real-world examples of how building a flexible and modular sonic identity system (SIS) that integrates with other branding systems (like VIS) produces real-world benefits - and how thinking smaller creates real-world limitations. By creating a "language" instead of gimmicks, SIS is a gateway to opportunities for brands to behave more like bands, to connect with consumers in more ways and on a deeper level. This is the dawning of a new era in branding, and this seminar seeks to uncover new ways of thinking and to spark new innovations for your marketing mix.