Master
the Art of
Branding
FRESH
PERSPECTIVES
SEMINAR
SERIES
Seminars + Topics
Read MoreDelivered at Cannes 2026. "Speak to the souls of a million strangers." Lessons from Grammy legends.
Read MoreUnderstand the value and evolution of sound in branding to unlock its full potential for your brand
Read MoreThis insight/strategy driven process is the secret behind our consistent gold winning work
Read More"Universe building" in branding means creating expansive, immersive brand ecosystems
Read MoreWhen all branding disciplines work together like a band, the sky's the limit
Fresh Perspectives is a seminar series for branding, marketing, design and strategy teams. The sessions show what sound can do for a brand, and leave a team able to talk about it with the same precision and strategy they already bring to what a brand looks and feels like.
When the winds of change blow,
some people build walls,
others build windmills.
Our seminars work through a mix of talks, data, case studies and open discussion, drawn from marketing, branding and music. Seen through a sonic lens, a team's own brand reads differently — and so does what to do about it.
Every topic below is tailored to your team and your category. Thirty or sixty minutes, including discussion.
Who leads the sessions
Guests join selected seminars. Name the topic when you book and we'll confirm who's on it.
HOST
Marco Vitali - Founder + Creative Director, Sonic Lens
Marco Vitali is the only person named both Brand Strategist of the Year and Creative Director of the Year by Transform, the branding industry's leading awards. A Juilliard graduate with a marketing MBA, he is a sonic branding specialist and a frequent speaker at conferences, universities and agencies. He has led several sonic agencies, including a partnership with Nile Rodgers, and has built sonic branding and strategy for Coca-Cola, Chase, Avon and Colgate. His collaborators include RZA, Q-Tip, Quincy Jones, Pete Rock, Avicii and John Lunn.
GUEST SPEAKER
Jon Vanhala — Founder, Crossfade Partners
Jon Vanhala ran digital, sync, new technology and brand partnerships at Universal Music Group's largest label group as EVP of Digital Marketing. He founded Crossfade Partners to work where music, technology and brand meet, and now partners with Sonic Lens on the data and AI side of Music Intelligence. He has overseen hundreds of artist projects and activations.
GUEST SPEAKER
Andy Ross — Music Supervisor, Exit Strategy
Andy Ross has licensed more than two thousand songs across over 150 films, television shows and commercials, among them Whiplash, The King's Speech, Drive and Netflix's El Chapo. He has commissioned more than sixty original songs and recordings from Diane Warren, Dr. John, Conor Oberst and Celine Dion.