Master
the Art of
Branding
FRESH
PERSPECTIVES
SEMINAR
SERIES
Our Seminars
Our seminars share the wisdom and vision of leading brand strategists, creatives and Grammy producers to educate and inspire your team. Reframing branding through a “sonic lens” will broaden perspective, teach best practices, inspire new ideas, and empower new possibilities for holistic branding.
Hosted by ECD Marco Vitali, the only person across 5 continents to win both "Brand Strategist of the Year" and "Creative Director of the Year" at Transform, the branding industry's premiere awards. Excellence Review calls him "The Maestro Who Turned Music Into a Brand Strategy Revolution" for his collaborative work with some of the world's greatest artists and marketing visionaries.
Speakers
Hosted by Marco Vitali
Head of Strategy + Creative
@Sonic Lens
Marco Vitali is a thought leader in sonic branding - a Juilliard grad, marketing MBA, and frequent speaker at conferences, universities and agencies. He has led several sonic agencies including a partnership with Nile Rodgers, has collaborated with music legends like RZA/Wu Tang, Q-Tip, Quincy Jones, Pete Rock, Aviici, Icona Pop, J. Geils, and John Lunn (Downton Abbey), has created sonic branding/strategies for clients like Coca-Cola, Chase, Avon, Colgate, and the only person in the world named both "Brand Strategist of the Year" and "Creative Director of the Year" by branding industry's top awards, Transform.
Jon Vonhala : Data-Driven Music Intelligence & Activation
@Crossfade Partners
Jon is a former professional musician who led digital, sync, new tech, and brand partnerships at Universal Music Group's largest label group, then created Crossfade Partners to create value where culture meets tech meets brand, later joining a strategic partnership with Sonic Lens to bring the most cutting-edge music data/AI insights to the “Music Intelligence” process. He works with creators, advanced technology companies, and the music industry on growth & partnerships. He's obsessed with audience analytics and insights and has overseen hundreds of artist projects and activations.
Andy Ross: Hollywood Music Supervisor + Producer
@ Sonic Lens + Exit Strategy
Andy has negotiated licensing deals for over 2000 songs in over 150 films, TV shows and commercials spending around $7.5m on music in projects grossing more than $1.2B at the international box office.
In his role as music supervisor or executive music producer Andy has overseen the creation of over 60 original songs and cover recordings from the likes of Diane Warren, Dr John, Conor Oberst & Celine Dion.
Some noteworthy films Andy has supervised and Creative Directed include Whiplash, The Kings Speech, Drive, and Netflix’ El Chapo.
Umut Ozaydinli
Head of Global Music
@Coca-Cola + Deviant Ventures
Coca-Cola’s first Global Head of Music and head of Deviant Ventures, Umut is an expert in disruption, branding and entertainment marketing. He has spent the last 20 years combining music, film, technology, and popular culture to create award winning global campaigns for iconic brands including Coca-Cola, Avon, and Nestea with Sonic Lens
Previous legendary work for Coca-Cola includes FIFA World Cup, the Olympics and UEFA Eurocup. The single for Coca-Cola’s 2010 FIFA World Cup made number one in over 19 countries reaching to 150 countries and delivering 100 million views on YouTube.
