The Art of Branding

Service Description

This talk is a reminder that branding is essentially an art form, and that all participants in the branding process (from design to strategy to sound) are collectively creating art as a way to communicate the deep hidden meaning of a brand more powerfully and lasting than one can do with words. As this is precisely what music producers do with artists, this seminar shares lessons we've learned directly from Grammy winning producers, using Rick Rubin's roadmap of the creative process as a formula for creating iconic songs and as an analog to the branding process.