The Power of Music
Explore the proven power of music and sound in branding and storytelling
Service Description
Steven Spielberg describes composer John Williams the most important creative collaborator of his career. "Without John Williams, bikes don't really fly, nor do brooms in Quidditch matches, nor do men in red capes. There is no Force, dinosaurs do not walk the Earth, we do not wonder, we do not weep, we do not believe." The power of music and sound is beyond debate, yet remains an afterthought in branding.The great paradox in branding is that despite empirical evidence proving audio to be the most powerful of all distinct brand asset classes, it remains the most underutilized. This seminar shares the reasons for this phenomenon and ways for brands to avoid this opportunity cost as well as facts and figures about music/branding/engagement that help illuminate new opportunities for the industry.