The Evolution of Sonic Branding
Understand the value and evolution of sound in branding to unlock its full potential for your brand
Service Description
While sound has been proven in studies to be the most powerful of all distinct brand assets, it remains the least understood - mired in old ideas from old models. Because of this it also remains the least utilized, and when it is used it does not fulfil its potential beyond the traditional "mnemonic" device. This expose shares the evolution of sonic branding with case studies and measured value over time. Most importantly, it takes a more holistic view of branding in today's immersive world and the opportunities for sound to play a much more strategic and multichannel role in the marketing mix through flexibility and modularity. Case studies share a glimpse of what sonic branding can and will be - breaking from the inertia of the Intel model into an ownable language for brands to resonate and interact with consumers across touchpoints.