Work Like a Band
When all branding disciplines work together like a band, the sky's the limit
Service Description
The cooperative team dynamic of a band is the perfect analogy for best practices in branding - a way for disciplines to work together (i.e. design + music) to create cohesive multi-dimensional branding systems. This seminar explores IRL case studies where this high bar has been met and features commentary by Ford's design team (Makerhouse) describing how this collaborative process dubbed "synchronized branding" effected and elevated their overall work. After winning gold for design, sound and strategy at Transform Awards NA, the magazine published an article describing this process "a new and better way of crafting brands". In his Rock & Roll Hall of Fame acceptance speech, Nile Rodgers explains his success as a music producer quite simply - "every record I do, I become a member of the band...be it Mick Jagger, Madonna, Bowie, INXS, Daft Punk, Pharrel Williams, Diana Ross, Sister Sledge..."