When Sonic Assets Turn Gold

Service Description

Mr. Umut Ozaydinli, Coca-Cola's first Head of Music, is a partner of Sonic Lens when branding and marketing collide. Umut will lead a joint seminar with Sonic Lens to share experience leading the most successful case studies in history for brands like Coke, Avon and Nestea. Umut is the man responsible for inserting Coca-Cola's sonic branding into K'naan's "Wavin' Flag". This song was #1 on iTunes in 17 countries and became the unofficial anthem of World Cup 2010 where stadiums of soccer fans and star footballers sang Coke's sonic brand melody in front of millions of viewers - unpaid media that boosted volume sales in Coke's largest markets by 6% and saved nearly $90 million in costs.