"Sonic Lens is at the forefront of the sonic branding revolution,
blending music, strategy and creativity
to reshape the industry"
Top Sonic Branding Provider Award / Manage Marketing
Strategy First
Music Intelligence drives all our creative work.
This is what allows us to create the most effective, holistic, and innovative
"sonic identity systems" in the world.
Music Intelligence
Our insight and strategy driven process was developed with Nile Rodgers -
one of the most influential figures in modern music history, and
"One of the greatest songwriters of all time" - Stevie Wonder
Music Intelligence
Music intelligence is a distillation process that marries research, data, insights and analytics into an actionable sonic strategy.
This is the bridge between strategy and creative - the missing link that drove us to create Sonic Lens. It allows us to guide our partners through the sonic branding journey and co-author a strategy that supercharges their marketing objectives and empowers more impactful (SIS), or "Sonic Identity Systems".
Behind the Curtain
We are pioneers and have an obligation to educate the industry about what sonic branding can be. Sonic strategy is what sets our work apart in our field. Therefore, we are consultants first, helping clients figure out how this most powerful tool at their disposal can be integrated into their marketing mix to achieve business outcomes - beyond gimmicks. We use holistic thinking and the most sophisticated process in our field to give brands a language that is flexible and resonates with precision to achieve verifiable outcomes.
Platinum Experience
Our experience with Grammy artists gives us an advantage - we treat brands like bands.
Like the best music producers, our job is to give brands a voice and a sound - not just gimmicks.
Artists
Sonic Lens has worked with Grammy, Emmy and Oscar winning artists. Our network is vast and global, and we select talent based upon the specific needs of each project, often putting artists together and overseeing the work as creative director. Our experience working with producers like Nile Rodgers, RZA and Quincy illustrates the platinum level standard we believe is needed to ensure our brand work is as beautiful and resonant as it is strategic.
Production
We place quality and authenticity above everything else. First we determine the needs of each sonic branding project, then we act like a conductor, bringing a complex vision to life by orchestrating all the different creative variables to achieve the very best production. Our experience ranges from bedroom pop to live DJs to jazz arrangements to the London Symphony at Abbey Road - whatever a project needs, it will receive the highest level of quality and authenticity.
Evolving "Sonic Branding"
We believe the future of the most powerful asset class in branding is also the most exciting! While the world has changed since Intel, people still cling to old definitions of sonic branding. By putting real strategy behind our creative work, we are the agency redefining and evolving sonic branding.
Our founder, Marco Vitali, is the only person across 5 continents to win both "Brand Strategist of the Year" and "Creative Director of the Year" at Transform, the branding industry's premiere awards. Excellence Review calls him "The Maestro Who Turned Music Into a Brand Strategy Revolution" because with every gold-winning project we continue to push the boundaries of what sound can do for brands in today's fully immersive world, overflowing with new possibilities!
We call what we create "Sonic Identity Systems".
We build brand universes, not cages.
Honors & Awards
We have won industry gold for every project since launching our agency.
We focus on one project at a time, because nothing is more important than your "brand".
This is how your business lives and breathes - how it resonates in the world. It has to be perfect. Every brand deserves the discipline and expertise only we can offer.
Testimonials
Nile Rodgers, Multi-Grammy, Hall of Fame Producer
Before launching SONIC LENS, Marco Vitali had a partnership working for brands with legendary music producer Nile Rodgers.
In this video Nile describes how they worked together using insights from "music intelligence" to fuel their creative process.
Nile Rodgers with Marco Vitali (Sonic Lens)
Please reach out with inquiries or to schedule a consultation.