"Sonic Lens is at the forefront of the sonic branding revolution,
blending music, strategy and creativity
to reshape the industry"
Manage Marketing - Top Sonic Branding Provider 2024
Thought Leadership
Our journey to redefine sonic branding began with a true music legend, Nile Rodgers -
one of the most influential figures in modern music history, and
"One of the greatest songwriters of all time" - Stevie Wonder
Our vision of merging deep musical insight with analytical thinking is led by Marco Vitali,
"Brand Strategist of the Year", "Creative Director of the Year", and
"The Maestro Who Turned Music Into a Brand Strategy Revolution" - Excellence Review 2025
Music Intelligence
Music intelligence is a distillation process that marries research, data, insights and analytics into an actionable sonic strategy.
This is the bridge between strategy and creative - the missing link that drove us to create Sonic Lens. It allows us to guide our partners through the sonic branding journey and co-author a strategy that supercharges their marketing objectives and empowers more impactful (SIS), or "Sonic Identity Systems".
Behind the Curtain
We are pioneers and have an obligation to educate the industry about what sonic branding can be. Sonic strategy is what sets our work apart in our field. Therefore, we are consultants first, helping clients figure out how this most powerful tool at their disposal can be integrated into their marketing mix to achieve business outcomes - beyond gimmicks. We use holistic thinking and the most sophisticated process in our field to give brands a language that is flexible and resonates with precision to achieve verifiable outcomes.
Platinum Experience
We treat brands like bands.
We give brands a distinct voice and comprehensive language instead of just traditional gimmicks, and we understand that creating authentic music of the highest integrity will "speak to the souls of millions of people" - Nile Rodgers
Artists
Sonic Lens has worked with Grammy, Emmy and Oscar winning artists. Our network is vast and global, and we select talent based upon the specific needs of each project, often putting artists together and overseeing the work as creative director. Our experience working with producers like Nile Rodgers, RZA and Quincy illustrates the platinum level standard we believe is needed to ensure our brand work is as beautiful and resonant as it is strategic.
Production
We place quality and authenticity above everything else. First we determine the needs of each sonic branding project, then we act like a conductor, bringing a complex vision to life by orchestrating all the different creative variables to achieve the very best production. Our experience ranges from bedroom pop to live DJs to jazz arrangements to the London Symphony at Abbey Road - whatever a project needs, it will receive the highest level of quality and authenticity.
Holistic Approach
We find the right mix of music intelligence, creative and amplification to supercharge your brand and marketing strategy with the unrivaled power of music.
Honors & Awards
Sonic Branding has to be perfect.
This is why we use music intelligence, and why we only focus on one project at a time, because every brand deserves the discipline and expertise only we can offer, resulting in real ROI and top industry awards for every single project.
Testimonials
Nile Rodgers, Multi-Grammy, Hall of Fame Producer
Before launching SONIC LENS, Marco Vitali had a partnership working for brands with legendary music producer Nile Rodgers.
In this video Nile describes how they worked together using insights from "music intelligence" to fuel their creative process.
Nile Rodgers with Marco Vitali (Sonic Lens)
Please reach out with inquiries or to schedule a consultation.