top of page
"Sonic Lens is at the forefront of the sonic branding revolution,
blending music, strategy and creativity
to reshape the industry"
Manage Marketing - Top Sonic Branding Provider 2024
Work
Expertise
Thought Leadership
Our journey began with the world's most legendary and visionary music producer,
Nile Rodgers.
Music Intelligence
Music intelligence is a distillation process that marries research, data, insights and analytics into an actionable sonic strategy.
This is the bridge between strategy and creative - the missing link that drove us to create Sonic Lens. It allows us to guide our partners through the sonic branding journey and co-author a strategy that supercharges their marketing objectives and empowers more impactful (SIS), or "Sonic Identity Systems".
Behind the Curtain
We are pioneers and have an obligation to educate the industry about what sonic branding can be. Sonic strategy is what sets our work apart in our field. Therefore, we are consultants first, helping clients figure out how this most powerful tool at their disposal can be integrated into their marketing mix to achieve business outcomes - beyond gimmicks. We use holistic thinking and the most sophisticated process in our field to give brands a language that is flexible and resonates with precision to achieve verifiable outcomes.
Platinum Experience
We treat brands like bands.
We give brands a complete sound rather than just gimmicks,
and we understand why creating music at the highest levels
builds true fans and a deeper brand love.
Artists
Sonic Lens has worked with Grammy, Emmy and Oscar winning artists. Our network is vast and global, and we select talent based upon the specific needs of each project, often putting artists together and overseeing the work as creative director. Formerly managed by music legend Nile Rodgers, then business partner for sonic branding projects, we provide platinum artistic excellence to ensure our brand work is as beautiful and resonant as it is strategic.
Production
We place quality and authenticity above everything else. First we determine the needs of each sonic branding project, then we act like a conductor, bringing a complex vision to life by orchestrating all the different creative variables to achieve the very best production. Our experience ranges from bedroom pop to live DJs to jazz arrangements to the London Symphony at Abbey Road - whatever a project needs, it will receive at the highest level of quality and authenticity.
We provide expertise across our 360 mix of sonic services
Holistic Approach
We find the right mix of music intelligence, creative and amplification to supercharge your sonic strategy and audio branding.
Honors
Honors & Awards
Sonic Branding has to be perfect.
This is why we use music intelligence, and why we work on one project at a time . . .
Each receives a process and discipline impossible to achieve anywhere else
Resulting in top industry awards for every single project - no exceptions.
Testimonials
Nile Rodgers, Multi-Grammy, Hall of Fame Producer
Before launching SONIC LENS, Marco Vitali had a partnership working for brands with legendary music producer Nile Rodgers.
In this video Nile describes how they worked together using insights from "music intelligence" to fuel their creative process.
Nile Rodgers with Marco Vitali (Sonic Lens)
Contact
Please reach out with inquiries or to schedule a consultation.
bottom of page