We bridge the gap between...
using "music intelligence"...
to marry analytics, strategy and creative
Research is an extremely important first step in the sonic branding process – there is a lot to learn from the competitive marketplace about both strategy and creative. We have proprietary techniques for collecting thousands of objective and subjective (via music supervisors) data points around every aspect of sound that allows us to draw actionable intel and perspective.
Holding a marketing lens to music and sound is what we do best, and our multimedia presentations allow us to share insights and to incorporate interactive exercises that empower the brand stakeholders to apply reason and strategy to sound.
Our briefs are described as the high-water mark for the industry by the most discerning global clients as well as Oscar and Grammy winning composers. Rich multimedia briefs ensure all parties have a clear understanding of exactly what will be created, removing creative risk for both clients and artists.
Creative is guided by strategy and insight instead of just feelings and opinion, aligning it with ROI and engagement.