"Sonic Lens is at the forefront of the sonic branding revolution, blending music, strategy and creativity to reshape the industry – going beyond mnemonics and turning sound into a ‘red thread’ that defines a brand wherever and however it makes noise. The integration of strategy into its creative execution is what makes this possible and why Sonic Lens stands apart in its field.

 

Central to its success is the Music Intelligence process, a proprietary method that entails thorough research, data, insights, analysis, workshopping, and planning. This empowers brands to develop a comprehensive sonic strategy, and this leads to more precise and holistic sonic identity “systems”.