Church's Chicken project

“Sonic Lens helped us move from bold, southern and bluesy into bold, epic and impactful. Their proprietary process called “Music Intelligence” enabled us to craft a smarter, more holistic music strategy.  They took an analytic approach by converting “sonic landscapes” to data, which enabled a more strategic approach to sonic branding.  They created a unique style of Wu Tang Clan meets spaghetti western based on specific cause/effect findings which worked perfectly. Creative precision is more than a nice to have. Having it at the heart of their process really set them apart as well as the resulting work that came out of it.”

Taylor Christmas – Creative Director at Wunderman Thompson