Church's Chicken project
“Sonic Lens helped us move from bold, southern and bluesy into bold, epic and impactful. Their proprietary process called “Music Intelligence” enabled us to craft a smarter, more holistic music strategy. They took an analytic approach by converting “sonic landscapes” to data, which enabled a more strategic approach to sonic branding. They created a unique style of Wu Tang Clan meets spaghetti western based on specific cause/effect findings which worked perfectly. Creative precision is more than a nice to have. Having it at the heart of their process really set them apart as well as the resulting work that came out of it.”
Taylor Christmas – Creative Director at Wunderman Thompson
Disney Junior project
“Throughout the project, the attention to detail was astounding. Sonic Lens used extensive data and research to test sounds and musical styles. This enabled us to pinpoint specific connection points with our audience with laser accuracy and deliver on key objectives on our original brief.
We really moved the needle on our brand perception with both kids and parents – not to mention winning a bunch of awards!”
Andrew Cort - EMEA Creative Director
Walt Disney Company