Nile Rodgers is an American musician, songwriter, guitarist and record producer. The co-founder of Chic, he has written, produced, and performed on records that have sold more than 750 million albums and 100 million singles worldwide.
Rodgers is a Songwriters Hall of Fame and Rock and Roll Hall of Fame inductee. He has received six Grammy Awards, including the Grammy Lifetime Achievement/Special Merit Award. Rolling Stone wrote that "the full scope of Nile Rodgers' career is still hard to fathom", placing him 7th on a list of the 250 greatest guitarists of all time, writing: "There's 'influential,' then there's 'massively influential', then there's Nile Rodgers... a true innovator who never slows down, still making history with his guitar."
Nile Rodgers discusses partnership with Sonic Lens president Marco Vitali - forming the first sonic branding agency to bring "music intelligence" bridging data, insight and strategy with concrete marketing and branding objectives and goals. Using the power of music to achieve strategic objectives and lift brands and engagement on a deeper level.
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Nile Rodgers discusses his creative process and many legendary tales from his incredible decades as the world's
top hit maker.
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Nile Evoke (Nile's partnership with Marco Vitali) evolves its process and relaunches as Sonic Lens in 2019,
achieving gold for every project and "leading the sonic branding revolution - blending music, strategy and creativity to reshape the industry" (ManageMarketing)