Carving out a caring but unique sound
Music intelligence helped Stouffer's carve out an ownable sonic niche. Music intelligence revealed the perfect sonic DNA that reflects its freshness, comfort and trust. Extensive analysis and workshopping resulted in a unique blend of folky acoustic and a small orchestra. Center stage features small wooden strung instruments.
Live 'folk orchestra'
Sonic Positioning
Stouffer's Anthem
Stouffer's Audio Signature
The Sonic Strategy
Music Intelligence helped Stouffer's define a clear sonic strategy. This enabled all parties to align with confidence before production began, reducing creative risk and increasing accuracy.
Client
Nestlé
Wunderman Thompson
Creative Director
Marco Vitali / Sonic Lens
Paul Greco / Wunderman
Sector
Food / FMCG
Composers
Naren Rausch
Marco Vitali
Executive Music Producer
Paul Greco
Marco Vitali
Elias Constantopedos
Nicole Brady