Carving out a caring but unique sound​
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Music intelligence helped Stouffer's carve out an ownable sonic niche. Music intelligence revealed the perfect sonic DNA that reflects its freshness, comfort and trust. Extensive analysis and workshopping resulted in a unique blend of folky acoustic and a small orchestra. Center stage features small wooden strung instruments.
Live 'folk orchestra'
Sonic Positioning
Stouffer's Anthem
Stouffer's Audio Signature
The Sonic Strategy
Music Intelligence helped Stouffer's define a clear sonic strategy. This enabled all parties to align with confidence before production began, reducing creative risk and increasing accuracy.
Client
Nestlé
Wunderman Thompson
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Creative Director
Marco Vitali / Sonic Lens
Paul Greco / Wunderman
Sector
Food / FMCG
Composers
Naren Rausch
Marco Vitali
Executive Music Producer
Paul Greco
Marco Vitali
Elias Constantopedos
Nicole Brady