"Best Sound Design in Branding" - Music+Sound Awards
Sonic Lens worked closely with the team at Oxygen to create a sonic strategy and an audio brand that could be used everywhere and for everything. It was recognized at Music+Sound Awards for it's pioneering use of sound design to add dimension to visual branding and engage viewers by appealing to their inner detective. Oxygen now has the most holistic sonic identity system in tv.
The OXYGEN SIS
(Sonic Identity System)
Having a Sonic Identity System in place has allowed OXYGEN to activate sonic branding in hundreds of unique variations.
Our modular approach uses 3 pillars of our sound - SFX, Melody and 'Earcon'. These are flexible and independent, thus providing solutions for every sonic branding opportunity.
3 Pillar Strategy
Total flexibility
A sonic branding option for any situation.
Client
OXYGEN Networks / NBC Universal
Creative Director
Yanik Archer / NBC Universal
Executive Producer
Andrew Killoy / NBC Universal
Sector
Entertainment / TV
Composers
Miguel Sierra
Nicholas O'Toole
Michael Ballou
Marco Vitali
Creative Director
Marco Vitali / Sonic Lens
Executive Music Producer
Marco Vitali / Sonic Lens