Led by the creative insights of Grammy-winning artists, this seminar uses music’s greatest innovators as a launchpad to rethink branding as a whole — a ‘how to’ guide for blending artistic vision with strategic design to build distinct branding with competitive advantage in today’s immersive world.
Our philosophy : Bands are the most beloved and enduring Brands on Earth. They have a distinct and authentic voice. They have cultural resonance and purpose we want to connect with. They create a universe consumers want to live in rather than cages and gimmicks.
Your opportunity : The most effective of all brand codes is the least used! This is the very definition of ‘opportunity’, a result of marketers being unaware of new frontiers and possibilities for sound to amplify the entire brand ecosystem. Our seminar fills this knowledge gap for branding professionals looking to build competitive advantage and explore new frontiers with practical frameworks.
Presented by “ The Maestro Who Turned Music Into a Brand Strategy Revolution ”- Excellence Review 2025
Marco Vitali is a thought leader in sonic branding - a Juilliard grad and NYU MBA, frequent speaker at conferences, agencies and universities, has run multiple sonic agencies including a partnership with Nile Rodgers, has collaborated with music legends like RZA, Q-Tip, Quincy Jones, Pete Rock, Aviici, Icona Pop, J. Geils, and John Lunn (Downton Abbey), has created sonic branding/strategies for clients like Coca-Cola, Chase, Avon, Colgate, and has won consecutive gold for all projects the past 5 years. He is the only audio specialist named "Brand Strategist of the Year" and/or "Creative Director of the Year" by Transform, the only global magazine for rebranding and brand development.
Additional Speaker Options:
Andy Ross: Music Supervisor, Producer and Creative Director
​Andy has negotiated licensing deals for over 2000 songs in over 150 films, TV shows and commercials spending around $7.5m on music in projects grossing more than $1.2B at the international box office.
In his role as music supervisor or executive music producer Andy has overseen the creation of over 60 original songs and cover recordings from the likes of Diane Warren, Dr John, Conor Oberst & Celine Dion.
Some noteworthy films Andy has supervised and Creative Directed include Whiplash, The Kings Speech, Drive, and Netflix’ El Chapo.
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Umut Ozaydinli, Music Marketing Specialist + Chief of Possibilities
Coca-Cola’s first Global Head of Music and head of Deviant Ventures, Umut is an expert in disruption, branding and entertainment marketing. He has spent the last 20 years combining music, film, technology, and popular culture to create award winning global campaigns for iconic brands including Coca-Cola, Avon, and Nestea with Sonic Lens
Previous legendary work for Coca-Cola includes FIFA World Cup, the Olympics and UEFA Eurocup. The single for Coca-Cola’s 2010 FIFA World Cup made number one in over 19 countries reaching to 150 countries and delivering 100 million views on YouTube.
Jon Vonhala : Data-Driven Music Intelligence & Activation
Jon is a former professional musician who led digital, sync, new tech, and brand partnerships at Universal Music Group's largest label group, then created Crossfade Partners to create value where culture meets tech meets brand, later joining a strategic partnership with Sonic Lens to bring the most cutting-edge music data/AI insights to the “Music Intelligence” process. He works with creators, advanced technology companies, and the music industry on growth & partnerships. He's obsessed with audience analytics and insights and has overseen hundreds of artist projects and activations.
