Creative Director of the Year (2023)
MARCO VITALI - SONIC LENS
Creativity in the branding industry is often considered simply a visual game. Who crafts the best, most visually compelling design? But, in a modern, omnichannel world, brands must deliver a complete sensory experience to have an impact on consumers.
Marco Vitali is a standard-bearer for the future of creativity in branding. His work on audio brands as diverse as this year's standout winners DraftKings Network to Al Jazeera English exemplifies his ability to deliver expert audio brands that simply work for his clients.
Using the power of music to communicate with people, Vitali is a modern creative leader who is moving the industry forward. One judge said, "I loved the energy and enthusiasm he puts in the briefing process," while others thought Vitali's unique take on creativity was clearly award-winning. One praised his "capabilities and excellence," while another was impressed by his "world-class methodology of sonic creativity." Vitali is pioneering a more creative, future-proofed brand industry.