AVON Global Sonic Branding
How did AVON use music to celebrate female empowerment, unite their global salesforce, drive engagement across channels, and build a consistent global brand?
Winner : Best Audio Branding 2018
​
Tasked to help build brand recall and top of mind awareness, Avon's sonic agency of record Deviant Ventures onboarded Sonic Lens to help translate "Beauty for a Purpose" into sound.
Together we designed a truly holistic Sonic Identity System that tied AVON comms together across all touchpoints and global territories. This evolved into the radio release "Just a Girl" by Icona Pop which became a celebratory anthem for thousands of AVON reps as well as a flag-bearer for the #stand4her movement of global female empowerment and pride.
Case study
Icona Pop "All My Girls"
Heritage Film
Audio Brand Guidelines
Client
AVON
​
Music Agency of Record
Deviant Ventures
Consulting Agency
Sonic Lens
Sector
Cosmetics
Executive Producer
Umut Ozaydinli / Deviant Ventures
​
Creative Director
Marco Vitali / Sonic Lens
Artist / Music Producer
Icona Pop
​
Composers
Esjay Jones
Marco Vitali
​