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AVON Global Sonic Branding

How did AVON use music to celebrate female empowerment, unite their global salesforce, drive engagement across channels, and build a consistent global brand?

RED DOT AWARD_edited.png

Winner : Best Audio Branding 2018

Tasked to help build brand recall and top of mind awareness, Avon's sonic agency of record Deviant Ventures onboarded Sonic Lens to help translate "Beauty for a Purpose" into sound.  


Together we designed a truly holistic Sonic Identity System that tied AVON comms together across all touchpoints and global territories.  This evolved into the radio release "Just a Girl" by Icona Pop which became a celebratory anthem for thousands of AVON reps as well as a flag-bearer for the #stand4her movement of global female empowerment and pride.

Case study
Icona Pop "All My Girls"
Heritage Film
Audio Brand Guidelines


Music Agency of Record

Deviant Ventures

Consulting Agency

Sonic Lens


Executive Producer

Umut Ozaydinli / Deviant Ventures

Creative Director

Marco Vitali / Sonic Lens


Artist / Music Producer

Icona Pop


Esjay Jones

Marco Vitali


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