AVON Global Sonic Branding
How did AVON use music to celebrate female empowerment, unite their global salesforce, drive engagement across channels, and build a consistent global brand?
Winner : Best Audio Branding 2018
Tasked to help build brand recall and top of mind awareness, Avon's sonic agency of record Deviant Ventures onboarded Sonic Lens to help translate "Beauty for a Purpose" into sound.
Together we designed a truly holistic Sonic Identity System that tied AVON comms together across all touchpoints and global territories. This evolved into the radio release "Just a Girl" by Icona Pop which became a celebratory anthem for thousands of AVON reps as well as a flag-bearer for the #stand4her movement of global female empowerment and pride.
Case study
Icona Pop "All My Girls"
Heritage Film
Audio Brand Guidelines
Client
AVON
Music Agency of Record
Deviant Ventures
Consulting Agency
Sonic Lens
Sector
Cosmetics
Executive Producer
Umut Ozaydinli / Deviant Ventures
Creative Director
Marco Vitali / Sonic Lens
Artist / Music Producer
Icona Pop
Composers
Esjay Jones
Marco Vitali